Methods, tools and techniques

There are various techniques, as highlighted by the PRIMED workshop, that build the capacity of coalition members, facilitate dialogue among stakeholders, and advocate for positive change.

Research and monitoring

Aimed at getting an in-depth understanding of the issues to be addressed, and using this insight to determine the appropriate intervention logic.

Stakeholder consultations

There must be consultation among stakeholders who are directly affected in order to secure consensus around immediate priorities and effective approaches.

Direct advocacy

Meetings, roundtables and conferences that bring together different stakeholders should take place in order to establish different solutions to challenges.

Exchanging experience

Consultancy, training, and peer-to-peer exchanges allow stakeholders to benefit from others' learning experiences.

Efforts to improve media legislation and regulation have often been led by collaboration among stakeholders while drafting legal texts, drawing on external and internal expertise.

Media programming

Media coverage of specific themes and subjects can lead to decision-makers being held accountable for their actions or inactions. This can also lead to support among civil society actors and will help in shaping public opinion.

Public engagement

Including the public can be crucial to a coalition's success. Tow halls, meeting and petitions are all ways in which coalitions can actively engage the public.

Support mechanisms

There is value in providing sustained moral support to media outlets and practitioners. Meetings, discussions, as well as formal mechanisms like helplines and peer-to-peer support mechanisms and platforms are effective in supporting journalists.

Key findings on areas to upskill

  • Training in engagement and advocacy.

  • Consultancy in governance and project management.

  • Training in fund-raising and grants.

  • Awareness-raising of international norms and best practice models.

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