No sustainable process of media reform or strategic intervention can be driven from outside a country. It requires effective coalitions of change to assert ownership and generate the reform or media viability process from within. In many countries, especially those with little tradition of independent media or authoritarian control, these coalitions take time to emerge. In countries with longer democratic traditions, they are often fragmented. The task of external partners is to support independent media development, not determine it. This is often easier to commit to in principle than it is to in practice given that external actors not only have greater access to funding but also have clear imperatives and pressures to deliver on that funding, which often places pressure to shape action on the ground. Furthermore, international actors are often not always aligned or coordinated making it difficult for nationally and locally generated coalitions of change to engage with them.