PRIMED
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  • Protecting Independent Media for Effective Development
  • PRIMED Learning workshops (Feb.-Mar. 2024)
  • Donor-practitioner convenings
    • National Funds (July 2023)
    • National consultations on Media viability (Jan. - Feb. 2023)
    • Media viability (Feb. 2022)
    • Theories of change & impact measurement (March 2021)
  • PRIMED policy & learning
    • Policy & learning updates
      • Bangladesh
      • Ethiopia
      • Sierra Leone
      • (Iraq & Zambia)
    • Articles
    • Workshops
      • Gender Learning Brief (Webinar, Oct. 2022)
      • Media Viability Workshop (Feb. 2022)
        • Questions and answers session
        • Sesión de preguntas y respuestas
      • Coalitions for Change (Aug/Sept 2021)
        • Coalitions
        • Methods, tools and techniques
        • Sustainability
        • Common challenges
        • Theory of Change
        • Case Studies
        • Resources
    • Brave New Media podcast
      • Season 2
      • Season 1
    • Policy & learning strategy
    • Learning questions
  • about primed
    • Partners
    • Objectives
    • Programme approach & glossary
    • Theory of change
    • Communications summary
    • PRIMED homepage
  • GFMD projects
    • Joint Coordination Mechanism for media assistance in Lebanon
  • ABOUT
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On this page
  • Lead partner
  • BBC Media Action
  • Core partners
  • Free Press Unlimited
  • International Media Support (IMS)
  • Media Development Investment Fund (MDIF)
  • Technical partners
  • The Communication Initiative (CI)
  • Global Forum for Media Development (GFMD)

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  1. about primed

Partners

BBC Media Action is the lead partner for PRIMED. PRIMED has four core partners and four technical partners. Find out about their roles, expertise and skills on this page.

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Last updated 3 years ago

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Lead partner

BBC Media Action

has extensive experience in supporting the development of local media in environments where media freedom is constrained. With expertise in managing complex and dynamic programmes, BBCMA is responsible for overall consortium management. From 2011-2017, it implemented a project across 14 countries, managing 157 local media partnerships.

As lead for the overall research and evidence component of the programme, BBCMA’s research teams bring global leadership and excellence in audience-focused research to inform strategies and programming and to evaluate what works, what doesn’t and why.

While highly contextualised, BBCMA’s programming approach typically will seek to improve the quality and standards of local partners’ content, particularly through editorial, production and management capacity strengthening, drawing on expertise from the wider BBC. Such work is often linked to broader programming at scale to improve citizens’ access to, and engagement in, constructive public debate.

BBCMA will lead the design and delivery of production and management models for audience-focused, mass media and communication programming. Having operated in all three focal countries for more than ten years, it brings in-depth understanding and experience of the local media landscapes.

Core partners

Free Press Unlimited

helps local journalists to provide audiences with trustworthy news and information.

FPU’s extensive track record in advocacy and media capacity building covers 42 countries, including . Through a partnership with , a community radio sustainability strategy was published and 18 community radio stations were officially licenced. Furthermore, FPU and BNNRC delivered a fellowship project to increase the number of women working in community radio, with 72% of the women finding employment after the fellowship.

In the PRIMED programme, FPU will lead on developing local and regional network and coalition building in South Asia, with a focus on Bangladesh, and contribute advice and learning across workstreams, including on gender equality in the media.

FPU is a member of and the , an active member of , a co-founder of the coordinating emergency support to journalists, and advocates internationally and locally to improve journalism safety. FPU also works to support SDG 16.10 by convening regular national multi-stakeholder meetings.

International Media Support (IMS)

In the PRIMED programme, IMS leads on local and regional network and coalition building, with a focus on Ethiopia and Africa, contributes advice and learning across the consortium, and provides links to the global agenda in support of SDG 16.10.

Since 2002, IMS has been engaged with Ethiopian media to conduct in-depth analysis of the media environment, build the capacity of journalists and editors in public interest and digital journalism, help to establish an Ethiopian Editors Forum and strengthen the Community Radio Association.

Media Development Investment Fund (MDIF)

MDIF provides affordable financing and technical assistance around financial and business management to independent news businesses providing quality public service information in environments where access to such news and information is under threat.

It draws on a network of in-house and private sector expertise to provide tailored business advice and assistance to support media viability.

MDIF has provided more than $170 million in affordable financing and technical assistance in media management to 115 independent media companies and 350 projects in 40 countries.

MDIF’s expertise will be utilised across the proposed focus countries to test and develop locally-relevant business models with individual companies and to assess opportunities that may exist for viable future investment.

MDIF will also contribute to analyses of media markets and provide technical expertise on business and financial skills for local media.

Technical partners

The Communication Initiative (CI)

Global Forum for Media Development (GFMD)

GFMD has a strong track record in facilitating coordination, knowledge sharing and convening meetings between different stakeholder groups such as intergovernmental organisations, academic researchers, industry bodies, technology companies, journalists’ associations and civil society organisations in order to examine and understand the implications of disinformation and propaganda on the local, regional and international level.

support to public-interest journalism in conflict affected, fragile and transitional states has benefitted over 60 countries. With more than 500 national partnerships established, IMS’s approach centres on three areas: participating in and building international and regional coalitions; linking local impact and knowledge from its country programmes to global policy and standards development; and ensuring knowledge transfer and sustained local partner involvement in global discussions.

IMS’s network engagement includes media development coordination and local-global knowledge transfer via , a focus on the safety of journalists via and on technology and human rights policy via the .

supports the business and financial sustainability of commercial media that provides the news, information and debate people need to build free, thriving societies.

provides important links to grassroots media development and communication networks.

will lend their sector convening power to the consortium networks.

BBC Media Action (BBCMA)
Free Press Unlimited (FPU)
Bangladesh
BNNRC
International Freedom of Expression Exchange (IFEX)
World Bank’s Global Partnership for Social Accountability
GFMD
Journalists in Distress Network
International Media Support (IMS)
GFMD
UNESCO
Global Network Initiative (GNI)
Media Development Investment Fund (MDIF)
The Communication Initiative (CI)
Global Forum for Media Development (GFMD)