> For the complete documentation index, see [llms.txt](https://projects-primed.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://projects-primed.gfmd.info/policy-learning/updates/bangladesh.md).

# Bangladesh

## BACKGROUND

In **Bangladesh**, where rapid economic progress toward lower-middle-income status has not been matched by growth in public-interest media, *PRIMED* is working with the sector overall to help improve ethical standards and support local coalitions to advocate for media freedom. 

*PRIMED* is supporting media partners to develop stronger audience insights and more professional and relevant content, more efficient production, and broader offerings across multiple, revenue-generating platforms. 

This approach makes the case for media in the public interest as key to economic viability, contributing to a future in which media outlets may be financially independent and less prone to co-option.

## [Media Viability Workshop (Feb. 2022)](https://projects-primed.gfmd.info/policy-learning/workshops/media-viability-workshop-feb.-2022#bangladesh-viability-through-digital-transformation)

The Media Viability Workshop presented how the Gramer Kagoj transitioned their business model into digital as a response to the needs raised by the COVID-19 Pandemic. The panel included an introduction to the media landscape in Bangladesh, as well as the newspaper as a whole.